MCB Bank will get help from McCann to Revive Sentiment with B2B Messaging
Lahore: MCB has appointed Leading advertising Company of Pakistan Orientm McCANN to aimed to convince corporate and consumer audiences that a track record of stability and growth is the basis or credibility for both corporate and consumer banking needs.
Rais Alvi, Department Head Marketing of MCB said “Banking is a serious business, no one would go and give his hard earned money to any bank just like that”
“Corporate image building in the banking industry is the way to go, you need to win the heart of your customers by showing how strong, stable you are.” Alvi added.
After leading the bank for nearly nine years, Alvi has found this approach to be the most effective, adding that establish trust makes selling banking products & services easy. It also helps that MCB Bank has been in the market since the early 90s, has a vast distributor network that rivals the top global banks, and has links to leading insurance and Islamic banking.
“Communicating with your potential customers through TV is the most effective medium to express yourself, where you can effectively create a personality perception in the target customers mind,” Alvi added.
Oswald Lucas Chief Creative Officer of Orientm McCann since 2015, also has his opinion about this campaign that “The new MCB Bank corporate communication celebrates togetherness with a sense of gratitude and pride, the satisfaction that MCB Bank has only grown stronger over the course of 72 years with the people of Pakistan and with Pakistan.”
“the campaign attempted to form an emotional connection by banking on trickle-down impact of the services on the direct and indirect lives of both consumer and corporate banking customers.” Oswald Lucas added.