Dr. Athar Ahmed has done his Master’s in Business Administration with specialization in Marketing and came into practical field of marketing of hospitality industry, beside his main job Dr. Athar always keep himself engaged in teaching in evening classes in highly reputable business schools in Karachi, in 2002 he got an opportunity to do his P.hD in “Global Marketing”. After completing his P.hD he switched over the field and left hospitality sector and joined trade apex body as Deputy Secretary General and Principal Staff Officer for President of FPCCI, though it was very much difficult to pull on along with so many tasks together but according to him “Strong determination and willingness can make everything possible”, his first task was to conduct program “News Morning” from 7:30 to 9 am on PTV-News, then attending full day office, then taking class of 6 to 9 pm in university (four days in a week) and again conducting program “News Night” from 9:30 to 11 pm on PTV-News, this routine was continued for quite long time. Besides his above mentioned schedule he regularly contributes his articles in leading newspapers of country and recently he compiled all his articles and published it and completed on new book “In-leashing the potential of Pakistan” in three phases, i:e. Phase 1 Investment Marketing, Phase 2, Export Marketing and Phase 3 Tourism Marketing. Currently he is engaged in one reputable university of city as Head of the Department (Business Administration) and Director ORIC and only conducting and supervising M.Phill and P.hD classes and program, under his supervision large number of scholars have successfully completed their P.hDs. His job, television anchoring, articles writing and teaching always heading towards global marketing, promoting exports and tourism and marketing services of Pakistan. Due to multiple achievements in field of marketing and management his name is listed in “Who’s who in Pakistan”